Tag: audience_research
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Local Platforms Gain Ground as New Zealand Media Habits Stabilize
New Zealand's media habits are stabilizing, with local TV and radio gaining ground over global streaming services. Cost-of-living pressures influence choices, and a strong preference for local content emerges, according to NZ On Air's 2026 report.
MediaBusinessPolitics and GovernmentDigital and Print PublishingEconomySocial IssuesEducation NZ On AirMedia ConsumptionTelevisionStreaming ServicesLocal ContentAudience Research